Are you an informer or a meformer?
Researchers at Rutgers University report that 80% of Twitter users post updates about themselves while the remaining 20% are informers, tweeting information such as links to news articles. The study further calculates that women post more “me now” tweets than men do (45% for women versus 37% for men). Informers generally have more friends in their social networks, with a median of 131 friends they follow and 112 followers, versus the meformers’ median of 61 friends and 42 followers.
Tweetiator ideally serves the needs of informers because it gives you insight into who is sharing links to your content. Ours users are telling us lots of ways to leverage this capability to build their personal brands and to communicate with their most influential fans. I’ll be blogging about more of these use cases in the upcoming days.